Objectives

Explore in depth the universe of marketing in sports and e-sports.

Understand the pillars of the current sports and e-sports industry.

Determine the steps to develop an effective marketing and communication plan.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Sports Marketing Course immerses you in the latest marketing trends and strategies for the sports world, including e-sports. It will focus on how to design and execute digital marketing strategies, providing successful case studies, as well as lessons learned from less effective strategies. Upon completion, you will be equipped to carry out impactful campaigns in this specific niche.

Who is it aimed at?

Those who are passionate about e-sports, experts in communication and marketing, professionals already working in the sports industry, recent graduates and entrepreneurs will find in the Sports Marketing Course a program designed to enhance their skills in digital marketing and communication in the sports sector.

Career opportunities

After completing the Sports Marketing Course, graduates will be able to occupy positions as communication managers, sports marketing specialists, sports marketing strategy consultants, advertising campaign coordinators, sports brand managers, and roles related to e-commerce and promotion for brands and companies in the sports field.