Objectives

Acquire skills to position an e-commerce.

To know the main advantages and risks involved in e-commerce.

To study the importance of logistics in e-commerce.

To analyze the different strategies that make up digital marketing.

To see the different online communication tools.

To know the e-commerce value chain.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The diploma in E-commerce prepares you for the digital transformation and to professionally manage an e-commerce business, paying special attention to web optimization, the digital marketing plan, the different online communication tools, digital marketing strategies and the important role of distribution and logistics in the shipment of orders.

Who is it aimed at?

The Diploma in E-commerce is aimed at professionals who want to develop their professional career in the field of digitalization, with the intention of occupying positions of responsibility in the area of digital marketing and e-commerce, as well as anyone who wants to improve their job profile in this area.

Career opportunities

Develop your professional career in the digital environment managing businesses with digital presence and online sales. You will be able to develop your professional profile as Ecommerce Manager, Project Manager, social media manager and positions related to the Marketing Department such as directing digital marketing campaigns.