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Home / FACULTAD DE MARKETING DIGITAL / CEU - Diploma in Visual Merchandising and Retail Experience

CEU - Diploma in Visual Merchandising and Retail Experience

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About this course

This Diploma in Visual Merchandising and Retail Experience is aimed at recent graduates in commerce or fashion and professionals who wish to specialize or update their knowledge in the visual presentation of products and improve the customer exp...

University degree

200 h

Online

Qualification of CEU - Diploma in Visual Merchandising and Retail Experience

CEU University Degree - Diploma in Visual Merchandising and Retail Experience awarded by San Ignacio University of Miami (SIU).

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Objectives

Know the basic techniques to improve and make a commercial space more attractive.

Influence consumer buying behavior to achieve better results.

Learn new tools for the visual presentation of products.

To optimize the space of a store.

Knowing the basics of visual merchandising: color theory, visual composition, lighting and product layout...

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Diploma in Visual Merchandising and Retail Experience you will learn to design visual merchandising strategies that help consolidate the brand and reinforce its identity. Likewise, you will learn how to highlight products and carry out effective promotions at the point of sale. You will be responsible for creating unique and memorable shopping experiences for customers.

Who is it aimed at?

Career opportunities

The professional opportunities of this Diploma in Visual Merchandising and Retail Experience are very diverse in the field of commerce and the fashion industry. Some of the professional opportunities of this Diploma are: Shop window designer, Visual Merchandiser, Retail Consultant, Visual Planner, Visual Manager...