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Home / FACULTAD DE MARKETING DIGITAL / Diplomado en Marketing Digital

Diplomado en Marketing Digital

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About this course

University degree

90 h

Online

Qualification of Diplomado en Marketing Digital

Diploma in Digital Marketing issued by Euroinnova International Online Education in collaboration with the Polytechnic University of Innovation.

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Objectives

Understanding Digital Marketing.

Address the essentials of Social Media.

Learn the basics of SEO.

Get started in SEM and Performance.

Acquire notions of Inbound.

Know basic Social CRM.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

The Diploma in Digital Marketing prepares you to enter the dynamic environment of online marketing. You will explore from the very conception of digital marketing to the implementation of effective social media strategies. You will learn the keys to SEO to improve web visibility and master SEM techniques for pay-per-click advertising campaigns. You will delve into the world of Inbound Marketing, learn how to build customer loyalty through Social CRM and manage customer service in networks. You will develop effective email marketing campaigns, understand the peculiarities of e-commerce and perfect your copywriting skills to delight and convert your audience.

Who is it aimed at?

The Diploma in Digital Marketing is designed for those who want to enter the dynamic digital world and expand their knowledge in key areas. It is perfect for up-and-coming professionals, digital entrepreneurs and customer service specialists looking to better understand the digital ecosystem, from content marketing to e-commerce. They will learn about SEO, SEM, Social Media, and get a comprehensive view of how to leverage Inbound Marketing and Social CRM strategies. Ideal to strengthen their online presence and skills in the digital environment.

Career opportunities

After the Diploma in Digital Marketing, explore careers as SEO/SEM specialist, social media manager, inbound marketing consultant and e-commerce strategist. Apply your knowledge of copywriting and CRM to improve digital customer service, and use your email marketing skills to strengthen communication campaigns. You're ready to lead in the digital age.