Objectives

To understand how digital marketing campaigns work.

Know the different strategies of web positioning, both SEO and SEM, and how to apply them.

Attract new customers organically through inbound marketing.

Use Social CRM in order to increase customer loyalty.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Diploma in Digital Marketing will give you the tools you need to develop marketing campaigns that will serve to give visibility to your online business or your website, attracting a greater number of potential customers. You will learn the most used digital marketing techniques to increase the number of sales and how to implement them avoiding being penalized by Google's algorithm.

Who is it aimed at?

This Diploma in Digital Marketing is aimed at marketing students or recent graduates in this field who wish to specialize in digital marketing, professionals in this area seeking to optimize their campaigns, profiles aimed at copywriting, future SEO consultants and entrepreneurs who want to increase their reach and positioning on the Internet.

Career opportunities

Some of the professional opportunities of this Diploma in Digital Marketing are those of marketing and digital marketing specialist, SEO consultant, copywriter, online business entrepreneur, content manager, web analyst, digital marketing manager, marketing technician, digital account manager, social media manager and specialist in SEO and SEM.