Objectives

Achieving a global and strategic vision of brand consumers.

Offering the theoretical and conceptual tools to develop a complete process of building customized products and innovation through user loyalty.

To put into practice the knowledge acquired through the approach and development of specific micro-projects and a global innovation project through relationship and digital marketing.

To have the resources to understand the complexity and the digital and physical environment in which a product or service operates in order to deploy a strategic project to implement the right strategy for customer service and customer shopping experience.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. Además recibirá los materiales didácticos que incluye el curso para poder consultarlos en cualquier momento y conservarlos una vez finalizado el mismo.La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Master's Degree aims to provide students with technical and theoretical training in the field of customer service management, personalized marketing and strategic brand communication in the online environment, providing them with a solid foundation in e-commerce, customer management, online tools metrics and everything related to the legal aspects necessary to carry out a practical activity in this sector. The student will learn to apply various techniques that today's organizations require for efficient brand creation and promotion and efficient customer attraction and loyalty.

Who is it aimed at?

- Graduates in Advertising. - Postgraduates in Marketing. - Graduates in ADE (Diploma in Strategy). - Professional or academic profiles with experience in the commercial, advertising or online or offline communication sector.

Career opportunities

Publicist, content manager, social media manager, strategic customer planner, online community builder, consumer reputation manager and online business manager. Perfect complement for people with university degrees related to business administration, social sciences, marketing and communication.