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Home / FACULTAD DE MARKETING DIGITAL / Master of Continuing Education in Neuromarketing
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This Master IN NEUROMARKETING has been specially designed for marketing professionals; marketing and communication directors, image and brand managers, market analysts, advertisers, consultants and advisors. Also for university graduates who wan...
See moreUniversity degree
1500 h
Online
60 ECTS (Créditos)
Double. Degree:
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Subscribe nowTo understand the brain mechanisms involved in the purchase decision, brand perception and commercial information processing.
To understand the role of emotion in the consumer's relationship with the product and learn how to build buying experiences based on it.
To know the technical and technological tools used in neuromarketing research.
To review traditional market research procedures and combine them with other more innovative neuroscience-based procedures.
To frame neuromarketing research within ethical and deontological guidelines that avoid inadequate or irresponsible performance.
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.
This Master IN NEUROMARKETING is the best preparation tool to advise companies and organizations in the use of innovative market and audience research techniques. After completing this training, students will be able to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of brand image.
This Master IN NEUROMARKETING has been specially designed for marketing professionals; marketing and communication directors, image and brand managers, market analysts, advertisers, consultants and advisors. Also for university graduates who want to specialize in this disruptive field of marketing.
The Master in Neuromarketing opens the doors to work as an expert in communication and advertising agencies, marketing departments and consultancies, market research agencies, Business Intelligence departments, product design projects, branding and sales strategies, Neuromarketing laboratories, consumer experience, etc.
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