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Master of Continuing Education in Neuromarketing

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About this course

This Master IN NEUROMARKETING has been specially designed for marketing professionals; marketing and communication directors, image and brand managers, market analysts, advertisers, consultants and advisors. Also for university graduates who wan...

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University degree

1500 h

Online

60 ECTS (Créditos)

Titulacion

Qualification of Master of Continuing Education in Neuromarketing

Double. Degree:

  • Degree. University Degree of Master of Lifelong Learning in Neuromarketing issued by the Universidad Antonio de Nebrija with 60 ECTS credits.
  • Proprietary qualification of Master of Lifelong Learning in Neuromarketing. in Neuromarketing, issued and endorsed by the European Institute for European Institute of Business Studies (INESEM). leading to an official degree or certificate of professionalism. certificate of professionalism."
  • Instituto Europeo de Estudios Empresariales

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Universidad Antonio de Nebrija

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Objectives

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To understand the brain mechanisms involved in the purchase decision, brand perception and commercial information processing.

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To understand the role of emotion in the consumer's relationship with the product and learn how to build buying experiences based on it.

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To know the technical and technological tools used in neuromarketing research.

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To review traditional market research procedures and combine them with other more innovative neuroscience-based procedures.

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To frame neuromarketing research within ethical and deontological guidelines that avoid inadequate or irresponsible performance.

Why choose Master of Continuing Education in Neuromarketing?

Do you still wonder why some ads hook you while others go unnoticed? It's not magic, it's neuroscience. And the Master in Neuromarketing that I offer will teach you just that: the science behind buying decisions.

If you've come this far, it's because you know that traditional marketing is losing ground. Consumers no longer respond to the same strategies of yesteryear. It's no longer enough to shout "Buy my product!". Today, you need to understand how they think. You need to get ahead of what your customer wants before they even know it themselves. That's Neuromarketing.

Why should you do this master's degree?

I'll make it easy for you: because understanding the consumer's brain is to be in control of the market. With this master's degree, you dive into the intersection between marketing and neuroscience, and come away with tools that will change the way you understand advertising. It's not a question of whether it works or not, but when you're going to start using it.

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If I haven't convinced you yet, I'll throw a direct question at you: Wouldn't you like to know why consumers' mouths water when they see a hamburger on TV, but pass by other brands? That's because big brands are using neuromarketing techniques. And what do you do? Do you continue with the usual strategies?

What awaits you in this master's program

This master's program is not the typical training full of theory and zero practice. Here, from minute one, you will learn to implement real strategies that work in today's market.

The best part? You don't need to be a scientist to master these techniques. All you need is the ambition to improve your campaigns and a fierce desire to understand your customer.

Here's the menu of what you'll learn:

Basics of Neuromarketing

: You'll understand how the human brain works in purchasing decisions. No more assumptions, just facts.

Persuasion Techniques: Great advertisers know it: the key is to persuade. Here you will learn the best tactics to seduce your client.

Tools and Technologies: In a digital world, neuromarketing has its own toys. You will learn about the latest technologies to measure the emotional response of consumers.

Applied Strategies: No empty theory. Here everything you learn you put into practice. Because it's no use knowing your brain if you don't know how to apply it to marketing.

What you'll gain when you finish

Let me be clear: I'm not talking about just another diploma to hang on the wall. I'm talking about results. The Master's Degree in Neuromarketing will give you the tools to create more impactful campaigns and sell more. Period.

You're going to come away with practical knowledge on how to apply brain studies to your marketing strategies. And no, it's not about manipulation. It's about understanding to communicate better. You're going to learn how to influence ethically, giving your customers what they really need and want.

By the end, you'll be able to:

Optimize any advertising campaign thanks to a deep understanding of how consumers react.

Apply neuromarketing techniques to increase sales and improve customer loyalty.

Interpret the emotional responses of consumers, using tools that will take you directly to the subconscious of your audience.

Who is this master's degree for?

It's very simple: this master's degree is for you if you want to:

  • Differentiate yourself in the competitive world of marketing.
  • Understand why your current campaigns are not generating the impact you want.
  • Access a flexible and practical training that will allow you to work while you study.

This master's degree is also designed for those who already have experience in marketing, sales, advertising or communications, but feel that they lack that "something" to make a difference.

Time to act!

And now is when I get serious. You're not here by chance. You're here because you're looking for a competitive advantage. And neuromarketing is that advantage.

I assure you that the market is already changing, and those who adapt first are the ones who will win the game. So what are you going to do? Keep watching others succeed while you keep looking for the magic formula? Or are you going to make the right decision and join the neuromarketing experts?

This master's degree is the key. All that's left is for you to use it.

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Content

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Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

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What does it prepare you for?

This Master IN NEUROMARKETING is the best preparation tool to advise companies and organizations in the use of innovative market and audience research techniques. After completing this training, students will be able to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of brand image.

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Who is it aimed at?

This Master IN NEUROMARKETING has been specially designed for marketing professionals; marketing and communication directors, image and brand managers, market analysts, advertisers, consultants and advisors. Also for university graduates who want to specialize in this disruptive field of marketing.

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Career opportunities

The Master in Neuromarketing opens the doors to work as an expert in communication and advertising agencies, marketing departments and consultancies, market research agencies, Business Intelligence departments, product design projects, branding and sales strategies, Neuromarketing laboratories, consumer experience, etc.

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