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Master of Continuing Education in SEO, SEM and Web Analytics

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About this course

This Master of Continuing Education in SEO, SEM and Web Analytics is aimed at businessmen, entrepreneurs and university graduates who want to acquire knowledge and digital marketing techniques and improve their campaign strategies. You will be a...

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University degree

1500 h

Online

60 ECTS (Créditos)

Titulacion

Qualification of Master of Continuing Education in SEO, SEM and Web Analytics

Double Degree:

  • University's own Master's Degree in Continuing Education in SEO, SEM and Web Analytics issued by the Universidad Antonio de Nebrija with 60 ECTS credits.
  • University's own Master's Degree in Continuing Education in SEO, SEM and Web Analytics, issued and endorsed by the European Institute of Business Studies.(INESEM) "Non-official education and not conducive to obtaining a degree with official status or certificate of professionalism."
European Institute of Business Studies

Video of university students giving their opinion of Universidad Antonio de Nebrija

Universidad Antonio de Nebrija

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Objectives

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Learn the basics of web positioning to perform SEO audits.

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Assimilate online marketing strategies.

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Make use of Web Analytics to collect and analyze the information provided by users when interacting with our website.

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Deepen inbound marketing and content development following SEO oriented strategies.

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Acquire the necessary techniques for the development of a digital marketing plan.

Why choose Master of Continuing Education in SEO, SEM and Web Analytics?

Do you want to master digital marketing as a professional who makes companies stop crawling the web and start flying in the search results?

Here's the perfect option: a Master's degree that isn't like the other vague courses that sell smoke. This one gets to the point and teaches you what you really need to know to excel in SEO, SEM and Web Analytics. It's not just about filling your head with obsolete theories. No, what matters here is the practical, the tangible, that which you can put into action from day one to see real results.

Forget the trendy courses and get serious with this Master!

With us you will learn from SEO -that "magic art" that positions websites in Google- to SEM, so you know how to play with ads and take advantage of every euro invested. And no, we are not talking about a course in which an "expert" gives you a thousand slides without saying anything. This is real learning, with exercises, case studies and web analytics strategies that will make you understand what really happens in the digital world.

What awaits you in this Master

SEO from the guts: We will teach you how to do real SEO, no games, only solid strategies that work. You will understand how to optimize web pages from scratch, detect keywords that generate conversions and create content that not only attracts visits, but also converts.

SEM to maximize your investment: Did you know that 50% of those who spend on SEM do it without a strategy? You will not be one of them. You will learn how to manage Google Ads campaigns, optimize budgets and direct traffic exactly where it should go.

Web Analytics: Enough guesswork! Here you will learn how to use analytics tools that will allow you to understand your customer's every step, adjust campaigns and make decisions based on data, not hunches.

Access to the best tutors and updated content!

We know, technology advances like lightning. That's why in this Master we are always up to date with the latest tools, metrics and strategies for SEO, SEM and analytics. So you won't have to go back and forth looking for the latest information: everything is in one place. Plus, you'll be accompanied by expert tutors who know what works and what doesn't.

SEO optimization in each module

All course content is designed for you to learn SEO organically, adapting it at every step to the search engines' requirements. This Master's Degree is not limited to teaching theory; it will show you how to apply SEO in real situations. And what about SEM? The same thing. You're going to become a crack in digital advertising, optimizing each ad and managing the budget to see results from day one.

Who is this Master's for?

Don't be fooled. This Master is not for just anyone. It's for those who really want to become digital marketing professionals, people who dare to take on challenges and who are willing to leave laziness aside to learn what really pays off. So, if you are one of those who dream of taking your career to the next level, this is your opportunity.

What will you achieve upon completion?

    • Positioning websites in the top Google results: You will no longer just get yourself seen, but found by those who really count, those who will give you business.
    • Optimize paid campaigns: You will maximize every euro spent on advertising, learning to make intelligent and well-targeted campaigns.
    • Make decisions based on real data: With web analytics, you will know once and for all how your customers move on the web, and you will be able to anticipate their needs.

    When is the time?

    The time is now. Stop thinking about it and make the decision that will lead you to a new professional stage. This Master's Degree is here, ready to teach you and transform you into the professional you've always wanted to be in the digital world. The question is not whether you can do it, it's whether you dare to take the leap towards real training.

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Content

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Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.

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What does it prepare you for?

The Master of Continuing Education in SEO, SEM and Web Analytics will allow you to learn the techniques to successfully position a website, manage digital marketing campaigns, as well as master the tools to measure and analyze results obtained in online actions through web analytics. At the end of this training action you will be able to carry out the necessary optimizations to perform SEO audits and Inbound Marketing strategies.

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Who is it aimed at?

This Master of Continuing Education in SEO, SEM and Web Analytics is aimed at businessmen, entrepreneurs and university graduates who want to acquire knowledge and digital marketing techniques and improve their campaign strategies. You will be able to acquire knowledge in each of the branches with more professional projection in the field of digital marketing and web analytics.

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Career opportunities

With the Master of Continuing Education in SEO, SEM and Web Analytics prepare yourself to work as a Web Analyst, SEO/SEM Consultant, Digital Marketing and Community Management Specialist, PPC Specialist, Marketing and Advertising Manager, Growth Marketing Manager, Digital Trafficker, and in general those positions related to digital marketing strategy.

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