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Home / FACULTAD DE MARKETING DIGITAL / Master of Continuing Education in SEO, SEM and Web Analytics
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This Master of Continuing Education in SEO, SEM and Web Analytics is aimed at businessmen, entrepreneurs and university graduates who want to acquire knowledge and digital marketing techniques and improve their campaign strategies. You will be a...
See moreUniversity degree
1500 h
Online
60 ECTS (Créditos)
Double Degree:
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Subscribe nowLearn the basics of web positioning to perform SEO audits.
Assimilate online marketing strategies.
Make use of Web Analytics to collect and analyze the information provided by users when interacting with our website.
Deepen inbound marketing and content development following SEO oriented strategies.
Acquire the necessary techniques for the development of a digital marketing plan.
Con nuestra metodología de aprendizaje online, el alumno comienza su andadura en INESEM Business School a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. El alumno debe avanzar de manera autónoma a lo largo de las diferentes unidades didácticas así como realizar las actividades y autoevaluaciones correspondientes. La carga de horas de la acción formativa comprende las diferentes actividades que el alumno realiza a lo largo de su itinerario. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación y creación asociada a los proyectos. Para obtener la titulación el alumno debe aprobar todas la autoevaluaciones y exámenes y visualizar al menos el 100% de los contenidos de la plataforma. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus. Para aprobarlo es necesaria una nota mínima de 5. Por último, es necesario notificar la finalización del Máster desde la plataforma para comenzar la expedición del título.
The Master of Continuing Education in SEO, SEM and Web Analytics will allow you to learn the techniques to successfully position a website, manage digital marketing campaigns, as well as master the tools to measure and analyze results obtained in online actions through web analytics. At the end of this training action you will be able to carry out the necessary optimizations to perform SEO audits and Inbound Marketing strategies.
This Master of Continuing Education in SEO, SEM and Web Analytics is aimed at businessmen, entrepreneurs and university graduates who want to acquire knowledge and digital marketing techniques and improve their campaign strategies. You will be able to acquire knowledge in each of the branches with more professional projection in the field of digital marketing and web analytics.
With the Master of Continuing Education in SEO, SEM and Web Analytics prepare yourself to work as a Web Analyst, SEO/SEM Consultant, Digital Marketing and Community Management Specialist, PPC Specialist, Marketing and Advertising Manager, Growth Marketing Manager, Digital Trafficker, and in general those positions related to digital marketing strategy.
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