Home / FACULTAD DE MARKETING DIGITAL / Master's Degree in Senior Commercial and Marketing Management

Master's Degree in Senior Commercial and Marketing Management

Include free content with your subscription

Request Free Information

I agree with the Privacy Policy.

About this course

This master's degree in business management and marketing is aimed at all students or professionals in the field of business administration and management who wish to specialize and grow professionally in the field of marketing and sales. As an...

University degree

1500 h

Online

60 ECTS (Créditos)

Qualification of Master's Degree in Senior Commercial and Marketing Management

Double Degree: - Official Title of Official University Master's Degree in Senior Commercial and Marketing Management issued by the e-Campus University accredited with 60 University ECTS. Its completion will entitle the student to obtain the corresponding Official Master's Degree, which may enable the completion of the Doctoral Thesis and obtain the title of Doctor / a. - Master's Degree in Senior Commercial and Marketing Management with 1500 hours issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized with academic excellence in online education by QS World University Rankings.

This training includes free content with your Educa University subscription.

Not a subscriber yet? At Educa University, we respond nimbly to the educational needs of a digitalised and constantly changing world. We are leaders in the development of educational programmes and AI tools, with partnerships with prestigious universities in Europe, the United States and Latin America.

Subscribe now

Objectives

Acquire the basic principles of strategic management.

To manage commercial teams in an integral way.

Master the necessary managerial, commercial negotiation and soft skills.

Design and execute a marketing plan.

Apply digital marketing strategies to increase visibility and sales.

Content

Methodology

Con nuestra metodología de aprendizaje online, el alumno comienza su andadura con nosotros a través de un campus virtual diseñado exclusivamente para desarrollar el itinerario formativo con el objetivo de mejorar su perfil profesional. Las horas de teleformación realizadas en el Campus Virtual se complementan con el trabajo autónomo del alumno, la comunicación con el docente, las actividades y lecturas complementarias y la labor de investigación. El Proyecto Fin de Máster se realiza tras finalizar el contenido teórico-práctico en el Campus que será calificado con una puntuación entre 0-6 puntos. Finalmente tendrán que realizar un examen oficial de forma presencial en español de cada una de las asignaturas del máster, pudiendo realizarse en la sedes de Madrid o Bogotá o en cualquiera de las sedes de la Cámara de Comercio con la que la Universidad tiene un convenio para la realización de las evaluaciones presenciales. Actualmente estos exámenes se están realizando de forma online excepcionalmente por la situación de Covid.

What does it prepare you for?

This master's degree prepares you to become a manager specialized in the marketing and commercialization of companies in any sector. You will acquire the multidisciplinary knowledge and skills necessary not only to focus on business objectives, but also to organize, motivate and lead your sales team to achieve these objectives. Become the key figure capable of driving revenue.

Who is it aimed at?

Career opportunities

The professional opportunities of this Master in Senior Sales and Marketing Management are mainly those of Manager, Marketing Manager, Sales Manager, Sales Manager, Sales Manager, Key Account Manager, Business Development Manager, Export Manager or Customer Relationship Manager. You can aspire to start your own business or work as a sales and marketing consultant.