Objectives

To understand the concept and contextualization of advertising.

Know the different types of communication and advertising strategies.

To design, plan and execute communication and advertising campaigns.

Understand how the advertising sector works: agencies and other business models.

Elaborate advertising and communication material and resources.

Manage the main advertising channels and formats.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Specialization in Advertising you will learn to establish communication and commercial promotion strategies, to design and develop advertising campaigns and other corporate communication actions. To elaborate the necessary materials for them, create a media plan and the control of advertising insertions in different media and supports. You will also be able to manage communication and advertising campaigns for any brand.

Who is it aimed at?

This Specialization in Advertising is aimed at marketing and communication professionals who want to specialize in the exciting world of advertising campaigns, such as journalists, technical profiles of graphic and audiovisual design or content creation. Also for companies and entrepreneurs who want to optimize their efforts and investment in advertising.

Career opportunities

Among the professional opportunities of this Specialization in Advertising are technical positions in advertising and communication or advertising manager. You can also occupy positions in content marketing, content creation, account management, and communication manager. You will be able to work in advertising agencies and in marketing and communication departments.