Objectives

To delve into consumer motivations in order to understand consumer behavior.

Analyze the influence of socioeconomic factors on purchasing decisions.

Apply psychological techniques to understand and predict consumer trends.

Explore marketing and advertising strategies based on consumer psychology.

Develop sociological research and analysis skills in the commercial environment.

Integrate knowledge of psychology and sociology to interpret market data.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Specialization in Consumer Psychology and Sociology you will be prepared to decode the complex world of the modern consumer. You will understand their motivations, influences and behaviors, allowing you to design more effective marketing strategies, whether in business, consulting or market analysis. All with an understanding of buying psychology and market segmentation.

Who is it aimed at?

This Specialization in Consumer Psychology and Sociology is aimed at students of psychology, sociology, marketing and business professionals eager to gain a deeper understanding of consumer decision-making processes. It is also ideal for entrepreneurs and business professionals interested in optimizing commercial strategies.

Career opportunities

The professional opportunities provided by this Specialization in Consumer Psychology and Sociology are varied. You will be able to work as a market analyst, consultant in commercial strategies, specialist in consumer behavior, marketing manager or sociological researcher applied to the business world, thus understanding consumers.