Objectives

Create innovative customer-oriented experiences.

Design actions to promote customer loyalty.

Establish information and CRM systems that facilitate efficient customer management.

Implement quality control and satisfaction protocols.

Knowing the necessary tools to analyze the audience and consumer public.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Specialization in Customer Experience you will obtain the necessary training to analyze and improve customer relations, create protocols and processes focused on people's experience. You will also be able to define actions aimed at increasing recurring sales and building loyalty by boosting brand image and loyalty. You will be prepared to use tools to generate knowledge of customer profiles.

Who is it aimed at?

This Specialization in Customer Experience is interesting for marketing and communication professionals, commercial profiles and sales force coordination, store or commerce managers, management and customer service personnel. It will also be useful for companies that want to improve their brand image and those who want to start their own business.

Career opportunities

The professional opportunities of this Specialization in Customer Experience are transversal, you can be part of customer service teams, commercial and sales, marketing and communication, e-commerce. It will also give you access to intermediate positions to coordinate and advise in the same departments, in business development and project management.