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Home / FACULTAD DE MARKETING DIGITAL / Specialization in E-Commerce Operations

Specialization in E-Commerce Operations

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About this course

The ECommerce Operations Specialization is aimed at marketing professionals and graduates in this branch of business who want to specialize and orient their profession in eCommerce management. It is also a perfect complement for online business...

University degree

300 h

Online

Qualification of Specialization in E-Commerce Operations

Diploma of accreditation of the Specialization in E-Commerce Operations with curricular value issued by Da Vinci University.

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Objectives

Define and develop the whole process of successful online sales.

Design a website focused on user satisfaction.

Improve usability and user navigation in an eCommerce.

Learn the role of marketing in the economic system and in business management.

To know the fundamental bases of online marketing and web positioning.

To learn the different techniques of natural positioning, positioning strategies and effectiveness.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With the training provided by the ECommerce Operations Specialization you will be prepared to manage an eCommerce business through the basic digital tools in the digital sector. You will be able to create successful product sheets that help position the business and create a secure and user-friendly website. In addition, you will learn the legal regulations that protect eCommerce and its consumers.

Who is it aimed at?

Career opportunities

The professional opportunities that can allow you the knowledge of the Specialization in ECommerce Operations are very diverse because they cover a sector in continuous development, highlighting some as eCommerce management, e-commerce consulting, expert in web usability, marketing manager ... You can also start your own online business.