Objectives

Differentiate market research techniques according to information needs.

Find existing market segments based on collected data.

Define the target audience to develop customized strategies.

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

With this Specialization in Market Research you will be able to know your company's market, differentiate the different existing segments based on significant attributes and choose the ideal market niche or target for your marketing strategies, getting to know the client in depth during the process. You will be able to design a market research plan for your company's needs and competitive context.

Who is it aimed at?

This Marketing Research Specialization is ideal for professionals with marketing experience, whether in online or offline media. It is also excellent for profiles related to statistics and data science who want to orient their careers towards the marketing department and functions.

Career opportunities

After completing your training in the Specialization in Market Research, you will be able to opt for professional positions related to statistics, marketing and, of course, market research. In addition, this training enables you to provide specialized consultancy in market research and business development for companies in any sector.