Objectives

Understand the concept of social media communication and its role in digital marketing.

Learn to manage the organic communication of the main social networks.

To use social networks as a customer service tool.

To know the basic characteristics of e-commerce.

Adapt social media communication to the e-commerce purchasing process.

Plan and configure advertising campaigns on social networks (Social Media Ads).

Content

Methodology

Entre el material entregado en este curso se adjunta un documento llamado Guía del Alumno dónde aparece un horario de tutorías telefónicas y una dirección de e-mail dónde podrá enviar sus consultas, dudas y ejercicios. La metodología a seguir es ir avanzando a lo largo del itinerario de aprendizaje online, que cuenta con una serie de temas y ejercicios. Para su evaluación, el alumno/a deberá completar todos los ejercicios propuestos en el curso. La titulación será remitida al alumno/a por correo una vez se haya comprobado que ha completado el itinerario de aprendizaje satisfactoriamente.

What does it prepare you for?

This Specialization in Social Media Management qualifies you to manage organic communication, customer service and advertising on Facebook, X Corp. (Twitter), Instagram, LinkedIn, YouTube and TikTok. Also, to work the communication on social networks to support purchasing processes especially in relation to e-commerce channels. You will be able to manage the online reputation of any organization.

Who is it aimed at?

This Specialization in Social Media Management is aimed at marketing and communication professionals such as journalists, advertisers, press or content managers seeking advanced specialization in digital communication. It is also aimed at small and medium-sized companies and entrepreneurs who want to professionalize the communication and presence of their brand.

Career opportunities

Among the main professional opportunities of this Specialization in Social Media Management is that of Community Manager or Community Manager. It is also interesting for positions of Social Media Strategist, Social Media Manager, digital journalist, e-commerce manager and any other technical profile in the field of marketing and digital communication.